Writing without a deadline is like beaming a laser light into the night sky. The end cannot be found because the writing will never end. If you don't give a writer a deadline, he will write and write forever. Doing a change here, adding a detail there. The list goes on. The word deadline has… Continue reading Why a Writer Without a Deadline Is Looking For Trouble
Niche writers are highly sought after by publications and it’s no secret that businesses are willing to shelve more cash for copywriters who have an authority in their field of expertise than someone who has no clue about what they’re writing. Wouldn’t you rather hire a writer a retired nurse for a healthcare blog than… Continue reading How To Succeed In Writing When You’re Not An Expert In Anything
Why do businesses hire writers? For one and only one reason – To persuade. You’re either selling something, giving information about a product or service, influencing the reader to see your point of view or triggering an emotional response. The point is that words are a powerful tool that can evoke a response. Professional writers… Continue reading 9 Elements Of Persuasive Content
I’ve often come across editors looking for writers with a distinctive voice. Someone who has their own unique style and persona and isn’t afraid to let that show in their penmanship. How you write is just as important as what you write. In fact, having your own distinct voice and style is what will set… Continue reading Essential Tips For Keeping The You In Your Writing
Any writer wanting to delve into the intriguing world of fiction dreams of having best-seller successes like J. K. Rowling or Stephen King. If you're already from the "other side" or the nonfiction genre, and want to cross the border into fiction writing, you must have had some confidence with your writing. If so, then… Continue reading Transitioning To Fiction Writing? Consider These Tips
I came upon an email that made my heart skip a beat. It was from someone who wanted to get my services as a copywriter. I was humbled by the message but it made me think: Am I the ideal copywriter she is looking for? What then should my qualities be? My imagination went wild… Continue reading Dear Me, What Is The Ideal Copywriter?
Who would have thought that the lowly infographic would be such an important content marketing tool this year? Three or 4 years ago, infographics gained popularity with its dynamic imagery and concise text aimed at educating audiences on varied topics. Marketers predicted an increased use of infographics in 2016 and this year, more high-quality infographics… Continue reading How To Create Killer Infographics In 4 Easy Steps