YouTube Channel for Your Business – A Business User’s Dos and Don’ts for Video Marketing

youtube for businessIf you have decided that video marketing is what you need for your business but aren’t sure where to start, you need to know that YouTube is your first and most important choice. However, starting a YouTube channel for your business may be a bit confusing. The first thing you need to know is that YouTube is not only a video sharing website, so people are not just there to watch, have a laugh or two and find out about interesting news. With its online community section, YouTube is also an effervescent social networking site.  You should definitely become a part of that community. After all, as a business owner, you can’t be afraid of interacting with your prospects on the internet. Here are a few basics about using YouTube properly. 

  1. Use comments the appropriate way.
    When you give feedback to a YouTube video, you need to use your common sense and don’t forget whatever you will write will reflect the image of your company. Bad comments make other people stay away from you. In case you react to some other people’s video posting by using foul language, know that YouTube allows users to report you. You may end up having your account suspended. Continue reading “YouTube Channel for Your Business – A Business User’s Dos and Don’ts for Video Marketing”

Top Reasons Why Your Business Should Use Video Marketing For Better Sales, Visibility

video marketingAre most of the visitors to your website or Facebook, Twitter followers just window shoppers, who never end up buying anything? Do you feel like you need to find a better way to bring more targeted customers to your company’s page?

There is actually one single answer to that and this is video marketing.

As the internet is shifting at warp speed every day, everything is about video content. It is everywhere; you find it embedded in newsletters, sales pages and all kinds of promo materials. People start their day connecting to the internet looking for info, but instead of reading, they are now watching. And it is time for you to understand you can no longer depend only upon text. So here are some of the top advantages of choosing video marketing to skyrocket your business potential. Continue reading “Top Reasons Why Your Business Should Use Video Marketing For Better Sales, Visibility”

YouTube Marketing: Five Critical Mistakes Your Company Can Make While Uploading Video Content

ytubeSo you are using video marketing as a means to boost your business sales. You have probably already uploaded several videos on You Tube and are now waiting for them to get thousands upon thousands of viewers. Yet, the results are just not showing. Chances are you have made a mistake in handling your business’ video campaign.

Take a look at some crucial mistakes you need to avoid, while using YouTube as your ultimate video marketing tool.

Mistake 1: treat it like advertising

Probably one of the biggest mistakes YouTube marketers are making is overselling. Rule number one: whatever videos you post representing your company, they shouldn’t feel like an advertisement. YouTube is all about getting people’s engagement. Don’t get into it with a limited perspective. Try to consider online video as a tool that can do more than simply advertise your specific products and services, aiming to sell them to more people. Continue reading “YouTube Marketing: Five Critical Mistakes Your Company Can Make While Uploading Video Content”