Essential Tips For Keeping The You In Your Writing

I’ve often come across editors looking for writers with a distinctive voice. Someone who has their own unique style and persona and isn’t afraid to let that show in their penmanship. How you write is just as important as what you write.

In fact, having your own distinct voice and style is what will set you apart from other writers. And here at The Content Fair, we’re all about helping writers succeed in an increasingly competitive market.

When I started to work as a full-time writer, I realized that almost all editors were looking for writers with a special voice. Some editors wanted someone with a quirky voice, others sought for a frank, no-nonsense writer that wasn’t afraid to rip the Band-Aid, and still some wanted writers with a flowery and colorful voice.

So, how can you keep the you in your writing and really shine through in the industry? Here are some useful tips for writers:

Add your personality

Are you an old-fashioned person? Or do you like being blunt? Or are you really funny? Identify your personality and add a good measure of it in your writing. Your blogs should reflect who you are.

Add your own style

Now that you’ve added a generous dose of your personality in your writing, it’s time to add a dash of your personal style. One of the most useful tips for writers for developing their specific style is by writing just like the way they talk. Your voice should be a reflection of what makes you, well, you. Your attitude and the tone of your voice make up your personal style. Just like a singer has their own signing voice, a writer has their writing voice. Identify that voice by just letting go and writing from your heart. Let is flow naturally.

To better understand the concept of personal style, consider this: You might feel like you’re “hearing” my voice while reading this but it’s actually my personal style that makes you feel like you’re “hearing” me right now.

Use a strong and consistent voice

Have you ever noticed that when you read a good book, you tend to develop the author’s voice and writing style? Your voice can change over time and be heavily influenced by the books, articles and blogs you read. But it’s important to maintain your voice and style consistently so that editors can rely on you to produce work that always reflects your individuality.

Take your time in developing a distinctive voice

New freelance writers should nurture their authentic voice by writing a lot. The more you write, the more your natural writing style shines through. This process takes time and patience, but it’s worth it in the long-run.

Be natural

Set your heart free and just write. Sometimes, you might over-think things as a freelance writer, but it’s important not to. One of the most useful tips for writers that I’ve come across is to simply let go of all the fears, inhibitions and mental blocks and stop chasing perfection. Just write.

Later, when you’re editing, remember to ensure that you read the words out loud. They should just roll off of your tongue. You should feel like you’re talking to a friend.

To summarize, identity your personality and add it to your writing. Then, write like you talk in order to find your inimitable style and maintain it. Be patient in developing your voice and finally, just be yourself, don’t worry too much, and have fun penning that article, blog, essay, novel or poem.

Transitioning To Fiction Writing? Consider These Tips

Any writer wanting to delve into the intriguing world of fiction dreams of having best-seller successes like J. K. Rowling or Stephen King. If you’re already from the “other side” or the nonfiction genre, and want to cross the border into fiction writing, you must have had some confidence with your writing. If so, then you’d think transitioning won’t be so difficult, right?

Wrong!

The lines are clearly drawn in knowing what some essential elements of fiction writing are – elements like point of view, conversation, conflict and climax. But it’s also another line in mastering these elements. Isn’t it obvious that bestsellers are those that captivate readers and get the rave reviews?

So before you expect to be the next Sidney Sheldon, consider some writing tips when transitioning to fiction writing.

The habits of the nonfiction writer

More often than not, the nonfiction writer will seem all-knowing and a bit cocky – that they will only need a few edits here and there. But I’ve been asked a few times to proofread some transitioning authors’ works and right from the get-go, I notice that there are no attention-grabbing words that jump right at you. No interesting banter in the dialogues.

In other words, there is no engagement with the audience.

Plus, the English is just too stiff. You can’t have fiction following all the writing rules. It just won’t work with conflict, intrigue, tension, conversation and an overall bit of pizzazz! Let loose a little with your language and let your story be told by the characters themselves using emotions and feelings to bring out the truly charismatic appeal of your hero that everybody loves.

The following are writing tips for those who want to be good at storytelling:

Your protagonist’s POV

Show the events of your story through the eyes and feelings of your hero. Let your readers know him personally so they can be emotionally attached to him, feel his inner turmoil and cheer for him.

So stick with your hero’s head and stay there. Then move on to the others and let them do the storytelling. Weave the characters’ interactions in a natural way without having to explain with too much information to your readers. It’ll come out naturally and they will get it.

Make interesting conflicts

Your characters should have ample conflicts but not too much or else you’ll drown your reader with too many intricacies. Remember, conflict is the backbone of fiction. Make each scene have one conflict to keep readers in suspense with the tension in each page.

Show their emotions

The sure way to make your characters come alive is to make them show their emotions, touch feelings, hurts, aspirations, inner and outer sensations. Don’t just describe what your hero is seeing. Write what his senses are telling him. Even his sense of taste.

Dialogue should be animated

It’s all about attitude. Even in the conversations. Don’t make your dialogue sound like the author again is speaking. As mentioned before, you don’t have to use perfect English. Don’t make it too rigid with a lot of narration. Nobody likes reading too much description, unless they’re really interesting.

It’s not an easy ride when transitioning to any form of writing but it’s not that difficult either. These are only a few writing tips and a few of the many steps you can do to master fiction writing.

Remember, nonfiction sees things objectively while the novelist makes up things in an engaging way. In the end, it’s all about imagination, language, practice, patience and a lot of heart.

The Art of Writing Ad Copy: A Few Essential Tips

What is it?

Ad copy: that term used in marketing referring to the text of a clickable ad. If you see an ad when you Google something, the ad copy are those 2 to 3 lines under it describing the ad. But who clicks on these ads anyway? Aren’t we all too wary already of the schemes that ads bring?

It’s all in the writing

You can hire a pro to do your ad copy or you can do it yourself. But you should know some basic tips for writers of great ad copies. Who knows, you might be good at it and then do the writing yourself.

How the ad copy is written is far more important than you think. Some minor tweaking of your ad copy to just the right combination, could spell the difference between a successful campaign and a waste of PPC money.

Believe it or not, ad copy writing needs to be taken seriously. It deserves as much attention as any other advertising models of you PPC campaign – probably even more. So the trick here is to create an effective, eye-catching and noticeable ad copy.

Pay attention to these tips for writers who want to get the best results with their ad copies:

Text limits

Be aware of the limits Google puts on your ad copy. You have 35 characters per line, and you have only 2 lines to work with. Use them wisely.

Words that might easily attract buyers are words like “free,” “cheap” or “discount.” Use these words only if your product is really free, cheap or discounted.

Numbers and symbols

You can increase your CTR by using numbers and symbols. Numbers include dates, prices or percentages (for discounts). An ad copy with the words 50% discount may be clicked more than one that doesn’t give any form of discount.

Symbols like the trademark sign exude authenticity. Even a # sign can indicate a rank of some list. Don’t put too many symbols as this might be misconstrued as a spammy ad.

Grammar and punctuation

Yes, correct grammar and punctuation must be observed. You shouldn’t sound like the telegrams of olden times where sentences don’t stop with a period but with the word stop. You get the picture. Stop. So use the correct punctuations.

Poor grammar will tick off a potential customer. Have someone proofread your copy. Ask for any typographical errors.

Keywords in the text

Never forget to insert your keywords in the text of your ad copy. You want to reach the right audience so include those main keywords and write separate ads for customized keywords. Your target audience knows what they’re searching for, so make sure your ad copy is exactly what they need.

The benefit

Make sure you show clearly in the small amount of characters, the exact benefits or value that searchers can get once they click your ad. Don’t focus on the features of your products, zoom in on the value of your products.

Calls to action

Don’t forget to tell those searchers what it is you want them to do once they see your ad copy. If you compel them to do something, they just might do it. If you don’t ask for some form of response or action, don’t expect to get any. Some calls to action words are:

  • Click here to buy
  • Call Now
  • Order Now
  • Watch video here
  • Get it here
  • Reserve now
  • Learn more

Once any of these are clicked, people will get redirected to the correct landing pages. Make then a call to action that invites a searcher to click because you wrote words that they are looking for.

Practice, practice and practice

The art of carefully crafting your ad copy takes a lot of practice, patience and testing. But that’s the beauty of this art. There isn’t any fixed formula or scientific method. If nothing is happening to your ad copy, change it up a bit with a better call to action or a much appealing benefit.

With these tips for writers on honing ad copy skills, you’re on your way to reaping the perks of your ads.