A Set Of Tips On How You Could Grow Your Social Media Fan Bases And Bring In More Leads

Social-Media-Strategy-for-EducationMany businesses going with social media strategies for their marketing are wondering how often they should be posting articles on their blog or entries on their Facebook business page or just simply how their social media marketing efforts are improving traffic and leads. While these are important questions to quantify the success of your social media strategy, you need to know exactly what other strategies can bring about the desired number of leads, fans or followers. Here are a few tips based on recent social media studies.

Keep feeding your pages with posts

Recent studies have shown that about 70% of bloggers are posting once per week. In the case of businesses, however, businesses must feed their blog entries or their Facebook posts more frequently. Some studies suggest once per day, and even twice or three times per day. A post per day can reportedly generate large amounts of traffic on your company blog or on your Facebook page (up to 5 times more). Also, multiple posts per day can get you 15% greater results, when compared to companies that post only once per day. However, before you start bombarding your Facebook page with posts, take a while to test your audience and their appetite for content. Continue reading “A Set Of Tips On How You Could Grow Your Social Media Fan Bases And Bring In More Leads”

How to Keep Away From the Three Most Common Social Media Traps

social media trapHave you started your social media marketing campaign for a while now, but measurable results have yet to be seen? It is possible that, just like so many other un-experienced companies, you’ve been misusing social media all along. Wondering how to get back on track? Industry experts such as Fast and Easy Social Marketing can help, by providing you with a few simple social media marketing tips on how to avoid falling prey to common social media traps.

Trap no. 1: Spamming your followers and connections

You don’t need any social media marketing tips to know that spam is a phenomenon nobody likes and as such, a spammer will always be cast away by everybody. Offers or promotional messages included in connection invites, or constantly shouted at your online community will always be regarded as spam and that is when you start losing both face and customers. Instead you should build your trust in their eyes and first understand if they have any interest at all in what you have to offer.  If you do find an interest, your message must be served in a non-abusive, natural manner, which people will digest and assimilate much easier. Continue reading “How to Keep Away From the Three Most Common Social Media Traps”

Social Media ROI For Your Business: A Beginner’s Guide

roiWhen you’re just starting out with social media, it’s hard to imagine how all those tweets and posts can add up to anything close to dollar signs. Sure you can see how you can polish up your brand image and make connections with consumers or other businesses. But with so much chatting and so little actual selling, what exactly are you supposed to be measuring? The truth is that you must understand social media ROI or you will most likely fail to develop an effective long-term social media strategy. Here we answer a few key questions you may have about measuring your social media ROI.

Why do you need to measure you social media ROI? 

You are undoubtedly using analytics in other areas of your business. They tell you how effective your salespeople are, whether your ads are working, etc. If, for example, one salesperson or one ad is consistently reporting low numbers, you know it’s time for a change. That’s also true with social media. You can’t fix anything if you don’t know it’s broken, and you need to be tracking a variety of metrics to be able to isolate exactly what needs fixing. Continue reading “Social Media ROI For Your Business: A Beginner’s Guide”