When you’re just starting out with social media, it’s hard to imagine how all those tweets and posts can add up to anything close to dollar signs. Sure you can see how you can polish up your brand image and make connections with consumers or other businesses. But with so much chatting and so little actual selling, what exactly are you supposed to be measuring? The truth is that you must understand social media ROI or you will most likely fail to develop an effective long-term social media strategy. Here we answer a few key questions you may have about measuring your social media ROI.
Why do you need to measure you social media ROI?
You are undoubtedly using analytics in other areas of your business. They tell you how effective your salespeople are, whether your ads are working, etc. If, for example, one salesperson or one ad is consistently reporting low numbers, you know it’s time for a change. That’s also true with social media. You can’t fix anything if you don’t know it’s broken, and you need to be tracking a variety of metrics to be able to isolate exactly what needs fixing. Continue reading “Social Media ROI For Your Business: A Beginner’s Guide”