Top 5 Reasons to Use B2C Social Media Marketing

social-media-marketingIf you spend enough time on Facebook or Twitter, you won’t have a hard time finding social media marketing success stories.  Yet many B2C companies remain skeptically in their deck chairs or refuse to go past the shallow end of the social media pool. Below are a few of the main reasons your B2C company should be using social media marketingContinue reading “Top 5 Reasons to Use B2C Social Media Marketing”

Easy Social Media Marketing Guidelines to Help You Overcome Your Small Business’ Competition

Strawberry growth isolated on whiteAre you tired of constantly seeing your competition stealing your customers and getting the better of you? Are you still struggling with large budgets implied by the traditional marketing strategies? Be smart and take on your rivals by adopting an easy social media marketing strategy. Not sure how to do it? The following will present you with 4 easy social media marketing tricks for you to get an edge on your competition and claim the industry leader title for your business.

  • Be more than just a provider

Small businesses often wonder how to sell their products or services at higher prices than larger corporations provide. The answer lies in gaining your customers’ trust. People are more likely to buy from a friendly figure, even if they have to pay higher prices. Respond to every feedback and every “Like” you receive in a timely manner, show your appreciation and support and you will be seen as a friend rather than just an indifferent provider. Continue reading “Easy Social Media Marketing Guidelines to Help You Overcome Your Small Business’ Competition”

4 Great Easy Social Media Marketing Resources to Help You Grow Your Small Business Online

socialmedia_marketingRunning an easy social media marketing campaign is crucial for a small business’ development. In a world where every company is trying to get ahead using whatever means necessary and internet has become part of most people’s daily lives, a business’ online presence cannot be neglected.  However, there are still many managers who fail to see the importance of social media for business and this creates opportunities for those who do. The following set of 4 social media resources will allow you to get an edge over your competition.

1. Facebook business page

There are currently over 749 million active Facebook users and experts say that this number will change to over 1 billion by the end of 2012. With so many people creating a buzz, sharing and discussing their likes, Facebook makes an invaluable resource for an easy social media marketing strategy. Through their Facebook business page, companies can reach new potential customers and put their products and services on display to large, targeted communities of just waiting for the right kind of offer to come. Continue reading “4 Great Easy Social Media Marketing Resources to Help You Grow Your Small Business Online”

Social Media Marketing: Three Major Ways in Which You Can Socially Reward Your Customers

incentivesIf you don’t know how to build your customer base with the help of social media marketing, you should know that the same basic rule applies as in classic marketing: you must constantly offer your customers rewards and make them want to come back for more.

In fact, social media is great for encouraging client loyalty in the sense that will allow you to put together a brand community. Let’s take a look at a few simple ways of incentivizing your customers on Facebook and other social media places.

1. Offer discounts and online- only offers

The truth is, with the ascent of all those discount sites out there, a new breed of customers is appearing, namely those who expect you to offer discount on you product. The best thing you can do for the success of your social media campaign is to offer periodical discounts that are only available online. Continue reading “Social Media Marketing: Three Major Ways in Which You Can Socially Reward Your Customers”

Follow These Easy Social Media Marketing Tricks for Lead Generation and Growing Your Business Online

lead generation social mediaHow are you getting your leads these days?  Classic advertising is so expensive and you, as a small business owner can hardly afford being up there, on street billboards with the big players. Would you believe that a few easy social media marketing tricks could mean the world of difference for your lead generation efforts? You’d better! How to generate leads is a question every company in the world is asking, even more so when it comes to smaller, more limited budget businesses. Recent expert studies show that simply putting in practice some easy social media marketing strategies is often the perfect answer to this otherwise difficult question.

Constantly point the audience to your content

Quality, useful content is what builds an audience and keeps your followers coming back over and over again, but it is useless without the proper exposure. As such, blogging is one of the best lead generation resources a company can have, but you have to direct people to your posts if you want them to find and read your content. Continue reading “Follow These Easy Social Media Marketing Tricks for Lead Generation and Growing Your Business Online”