There’s no denying a large portion of the battle for market clout is now waged through the social media and a company’s ability to masterfully use them as a marketing tool can literally make or break its success. However, it can be quite challenging to harness their potential and make it work for you if you haven’t got a clearly-defined strategy or a clear sense of which media are likely to yield the best results.
Thus, few people have grasped, as yet, LinkedIn’s tremendous potential as a tool to promote their business and most content themselves with using it as resume site. Yet LinkedIn may actually prove a more effective marketing vehicle than other more popular social networks, such as Facebook and Twitter, if used properly.
To begin with, LinkedIn is a search engine, which is to say it weighs a lot with Google and other popular search engines. Following are a bunch of useful tips to help you leverage LinkedIn’s potential to give your company a boost. Continue reading “How to Leverage LinkedIn’s Tremendous Potential to Market Your Business”