How To Succeed In Writing When You’re Not An Expert In Anything

Niche writers are highly sought after by publications and it’s no secret that businesses are willing to shelve more cash for copywriters who have an authority in their field of expertise than someone who has no clue about what they’re writing.

Wouldn’t you rather hire a writer a retired nurse for a healthcare blog than someone who has no idea about the healthcare system?

Actually, it’s not always the case. Here’s the secret to succeeding in writing when you aren’t an expert in anything: You don’t have to be an expert in anything to succeed in writing. The only skill you need to succeed as a writer is your writing skill. That’s something no one can teach you.

That being said, there are lots of things you can do that will help you succeed in writing when you have zero expertise in any field. Here are some useful tips for writers:

Research, research and more research

Two things will help you become an awesome writer: Your writing skill and lots of research. It’s okay if you don’t know anything about the topic you’re writing. You just need to do ample research and talk to experts in the field. Google is a wonderful tool that can be used to read about any subject. Read articles, blogs and opinionated articles. Then, contact experts in the field to ask for their point of view. In no time, you’ll be able to write an elaborate, well-thought out article.

Similarly, you don’t need to have a college degree in psychology to write about Maslow’s theory of self-actualization or work in finance to pen a blog about mutual funds.

Become a Jack of all trades

I’ve seen several writers who write blogs on varied topics. They aren’t niche writers; they just juggle countless subjects with ease. In fact, this is a good strategy because it enables you to be open to writing about any subject. Would you rather be a Jack of all trades or a master of one?

Being a master in one field is good, but being a Jack of all trades is even better when it comes to the world of freelance writing. One of the most useful tips for writers I’ve come across is to be an expert in multiple fields rather than just one. It increases your employability in a fiercely competitive market.

Sometimes it’s better not to be an expert

To be honest, most editors aren’t willing to hire experts because they are awful writers. Think about it. A veterinary doctor may not necessarily be adept at penning an engaging, reader-friendly and crisp article about veterinary medicine. On the other hand, a writer with little veterinary medicine knowledge may have the writing skills to create an interesting and helpful article.

This is especially true for editors seeking writers to explain how to do something, simplifying complex jargons and giving tips on a subject.

Keep writing on topics you like or know a little about

If you do want to be a bona fide expert in a field, one of the most useful tips for writers that I’ve come across is to write on topics you like or know a little about. Have you ever bought a house? You can certainly write real estate articles. Like sprucing up a room’s décor? You can certainly pen a blog about popular bedsheet designs.

The more you write about something, the more you become an expert in that field.

A Writer’s Retrospective: What 2016 Has Taught Us All About Content Quality

Google’s best advice in 2016 and beyond is clear and simple: produce only quality content – nothing more, nothing less. Although patience is necessary, it nevertheless is rewarded handsomely.

Experts in content will give you some writers’ advice but it can get tiresome to both writers and readers if you churn out the same style of content. Sometimes variety pays off, too. But as long as constant and consistent quality are the main characteristics of your content, it could help your branding. Remember, patience is a virtue.

This crazy year that is 2016

2016 saw a crazy rollercoaster ride in social sharing. But one thing was clear, this year topped in the number of shares on almost all popular platforms. Someone raised the sharing portcullis and the social shares just came flooding in.

An important lesson is that it’s not only having a great, eloquent, inspirational and thought-provoking writer. But one should also be intuitive, relevant, creative and with foresight. What could go viral, what topics can attract my audience, what is the next big thing and where can I get inspiration? Invest on this because good content is what will give you an audience.

Some of the most viral content on social media made the year all the more crazier. Let’s have a quick look at some that went amok in 2016 and what we learned from them:

  • Fake News

The proliferation of fake news taught us a very important lesson in content quality. Too good quality will make people believe and defend the “truth” in them. This was so evident in the elections. Viral fake posts prevailed before, during and after the elections.

Even posts about honest opinions on why they supported their candidates also went viral – proving that genuine, straight-from-the-heart articles caught readers’ attention and shared away. So stay true to what you believe in – your brand. This teaches us to create genuine heartfelt articles that can touch many nerves.

But then again, maybe these posts just seemed genuine and honest but were also all fake. Be aware of what goes on, be current and always check with news authorities.

  • Research results are in

Posts about a cure for memory loss for patients with Alzheimer’s, benefits of protein snacks, first-born children being smarter and cancer cures from common Dandelion roots all came from some form of medical research and people jumped right in to read and share it. Feel good articles like these just may be what people wanted to read and share.


  • How about a quick quiz?

For engagement, give readers an easy quiz – something that they will surely ace to make them feel good and make them read the results with great interest. Can you pass an elementary test? Do you want to know what your Spirit Emoji? Playbuzz offers some great writing tips through their viral quizzes: create a quiz that can generate mindful sharing. The quiz gives a very personal prize (the result) yet people are still willing to share it. They loved their prizes!

  • Funny posts

Chewbacca Mom went viral because we sort of wished we were as happy as she was. That’s another writers’ advice: incite happiness because it is the most powerful emotion that your brand can conjure. While other emotions have the same effect, like laughter, fear, jealousy, pride, anger and lust, they don’t top the sentiment that happiness does.

  • Calling readers to action

Call-To-Action posts asked readers to “pick one,” One post had two famous football players pitted against each other. The call to action here was “Like for Player A” and “Comment for Player B” and football fans gave out their choices then scrolled to find out who got more votes.

One of the great writing tips here is to give direct instructions to your readers. You have lured them to your site; keep them glued by making them follow instructions! With your wonderful content come these action words “Download,” “Subscribe,” “Join,” “Discover,” “Learn” and “Tell Us.” Add the magic word: FREE!

These posts made a wide appearance around the net all through well-written posts and a good amount of sharing. These are only a few of the millions of viral content. What else would you add? Any writers’ advice?  Now it’s our call to action: Tell Us What You Think in the comment box below.


2016 Best-Selling Authors’ Great Writing Tips for Every Writer

Every writer can never be content with what he or she already knows. They will strive every single day to hone their skill and be more effective like a sponge that absorbs every piece of writers’ advice and would love to devour all the great writing tips out there, if only they could… These are three best-selling books on Amazon for the year 2016 that any writer would love to have written just by learning a few writer tips.


Fantastic Beasts and Where to Find Them by J. K. Rowling

Who doesn’t know J. K. Rowling? Every writer would love to achieve her literary and financial successes. This prequel to the Harry Potter stories reached the top spot in 2016 because of one very good advice by the author.

Rowling advises writers to put heavy emphasis on planning. Resist the temptation of going right down to the writing without careful planning. If you want to create an entire world of a boy wizard, all those magical characters, creatures and events and make them all connect beyond your audience’s wildest imagination, then create a great plan. It took Rowling five years to plot everything in each of those seven books. You want to write a great book? Plan it out well.


Oh, the Places You’ll Go! by Dr. Seuss

Who would have thought that a children’s book would make the best-seller list in Amazon? But this last novel of the beloved children’s books author had such style of writing, it overcame the big novel names – thanks also to the buying moms of newborns and toddlers.

Dr. Seuss advised: Make sure that books are fun to read while at the same time, making it a source of learning. “Cat in the Hat” it was supposed to help children read but came out to do beyond that.

Cut down the writing to only what is essential. Length does not equal quality and Dr. Seuss would leave only about 5% of what he first wrote leaving 95% on the author’s floor. So write only what’s necessary.


When Breath Becomes Air by Paul Kalanathi

This book by neurosurgeon Paul Kalanithi, posthumously published after the author died of cancer, seeks answers to life’s ultimate question: What makes life worth living?

A writer should catch Kalanithi’s contagious characteristic – driven to succeed to the top in many ways we, mere mortals are not. We may not be the genius that he was but we should be as driven.

And as a writer, one should be driven to a single goal – wanting to write about finding the answer, even while dying. Not to be too morbid but yes, write as if today is your last day and tomorrow’s ideas have to be written in print or else they will be gone. Kalanithi didn’t make any excuses to write with passion and drive, not even his impending death.

So there you have it! No wonder these books reached the top of the list in 2016. These are great writing tips for writers new and old. We may not always get to the success we imagined but keep at it and for sure you will get there. Just always remember these simple writer tips: Plan ahead, make it fun for your audience and most importantly, be driven in your writing passion. Who knows, we will see your name in many best-seller lists next year.