What Should Your Business Be Blogging About To Attract More Readers & Customers?

bloggingSo you have started a blog for your business and with help from Fast and Easy Social Marketing you now have monthly automated posts. But, for your blog to be even more effective, you will need to supplement it with your own periodical posts. Before you panic and say there aren’t many things you could blog about, consider the following:

Every business has something to say, something new and interesting for its potential clients.

Now, sit back and think harder. You don’t want to jump into it just because blogging is the popular thing at the moment. You need to let your readers hear your genuine voice, make them understand they can see you as an expert in your field of expertise. So, start by establishing who you are talking to. Are they customers, suppliers, potentials or the broader industry observers? As long as you have established that, you know what they want to hear. Another important point is that you may need to discuss something that is slightly different or more original from your competitors’ blogs, so don’t be afraid to write something different or new. Continue reading “What Should Your Business Be Blogging About To Attract More Readers & Customers?”