As internet is gradually becoming the place where everyday activities are conducted, businesses are trying to keep up to meet the expectations of modern-day consumers. If you have a small business, chances are you already started a website to help sell your products. But wait… is this enough?
Fact: Traffic alone is never enough.
Solution: you need to find the way to increase conversion rates. In other words, you need to turn your website visitors into real life clients who pay for your products and services. Otherwise, this is not going to be profitable for your business. Here are a few things every small business owner should know.
What is conversion rate?
From all visitors that land on your page, only few of them will add products in their shopping cart. Furthermore, just a minuscule fraction will actually go ahead with checkout. For a website that sells products or services, the percentage of visitors that completes a purchase signifies the conversion rate. To increase conversion rates, there are specific measures you need to make, that go beyond increasing traffic. Continue reading “Why Traffic Is Never Enough. Take the Next Steps In Your Business To Increase Conversion Rate”