Writers tips

How to Go Viral Using the Art of Link Bait

A blogger’s ultimate goal is to have their content go viral.

There are some proven ways that help bloggers achieve their virality goal, and those include:

  • A good strategy
  • Social media posts that are highly shareable
  • A great hook
  • Strong content/offer value to the readers
  • Infographics
  • Link bait

Today we will focus on how to achieve virality using the art of link bait.

What is Link Bait?

Link baiting is when content is created with a strong focus on getting other people to link and share it. The ultimate goal of link baiting is to have many inbound links to a blog/website as possible.

What Are Some Example of Successful Link Baiting?

Imagination and good understanding of the industry you are writing for are huge players in creating link bait content.

Sometimes the best way to achieve an excellent link bait article is to think of what would you, as a user, would share and choose to link in your own articles.

1.   Lists

Lists of any kind get a lot of attention on social media, bookmarks, and shares.  A list is a great source of compacted information for anyone to absorb content in an organized manner. It is a one-way stop for all the information needed on the subject (if done well).

For example, if you are a writer and you see an article titled ‘X Best Writer Tools for 2020’ you will click on it. This is critical for your job, and it is also highly shareable to place in all the writer groups on social media.

Lists are an excellent way to create link bait content because they can be applied to any subject.

But keep in mind that many writers do create lists, in order to go viral you will need to go the extra mile. One way to do that is to find the biggest list out there and try to beat it.

Another way is to put in the hours of research and create unique content that not many are willing to do.

For example take a few days and break the internet, sourcing and listing, all possible tools for writers. Or if you are writing for an Illustrator’s blog, find every single tool available for Illustrators and review it. It is not easy, but the results are great.

How to Help the List go Viral

  • Let people and companies know that you have covered them on your blog post. They will very likely share it on their social media. If you are reviewing tools or apps you might want to let know the ones with the highest rating and not the ones that received a lower score.
  • Link from other blogs. Some plugins notify the blog owner that you have linked to their content. This will encourage them to do the same and return the favor when appropriate.
  • Tag them on social media when you share the article.
  • If you see no response from them, email them with a link to your article. Maybe somehow they missed the previous communication.

2. Infographics

Infographics make even the most technical and blant content come to life.

The reason why infographics are highly successful and go viral lies in the fact that, according to MIT, 90% of the information sent to the brain is visual.

On top of that QUE Publishing  states that our brains filter out 99% of the information immediately. This leave that 1%, with QUE Publishing claiming that 1% are the infographics when present.

How to Help Infographics Go Viral

  • When you create a great infographic about a trending/hot subject, share it with strong websites. A simple email saying how you just created this, and you believe it is relevant to their readers, giving them the right to share it on their social media, website or blog should do the trick.
  • Make sure you include links in your infographic sending people back to your blog or website. Embedding a code in your infographic is not difficult. For a quick guide on how to embed code in your infographic check out Authority Labs.

3. Video

There are always those who get stressed out by lists and find colorful infographics confusing.

Right?

Well maybe they don’t get stressed out or get confused by infographics, but they still prefer video.

I think we all like to watch video content.

With several user-friendly video software entering the market, bloggers and influencers are now becoming experts in video content creation. These software requires almost zero previous technical knowledge so anyone can now be a video creator.

What are some types of videos are we seeing more of lately?

  • Opinion videos
  • Tutorials
  • Expert interviews
  • Webinar replays
  • Unboxing
  • How-to videos

How to Help Videos Go Viral

Video content is perhaps the easiest content to take viral. Part of it is because there is a higher ‘trust’ factor placed on video content.

It requires less effort than other forms of content.

According to Wyzowl reports that 87% of marketers say that video has dramatically increased traffic on their websites.

  • Videos are easily shareable as long as they provide value to the audience
  • Posting a link to a YouTube video on your social media feed will cause the video to appear and play on other people’s feed.
  • Adding the right keywords in the descriptions pushes your visibility even higher both on Google and YouTube.
  • Add links to the description of the video to get more traffic to the main website/blog.

Final Thoughts

Start utilizing more lists, infographics and videos in your content strategy will push you higher on the rankings organically.

Now if you are willing to sponsor some of your best content, that can have an exponential effect on your virality.

Have you used any other methods to push for virality?

Remember sharing is caring!

Comment below and let us know.

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