You can have the most spectacular website, with the latest animations and a killer design, but without quality content to draw in traffic, then no one is going to see it. Here are some tips for writers in 2020 that can help you get your content in front of eyes by using the appropriate keywords.
If you want your site to pop up at the top of the search engines results page, then you need to start producing some keyword optimized articles, whose sole intention is to get your brand out there.
To garner more attention, you will have to start producing a steady stream of content which contains specific keywords that are in demand of the searcher.
The hardest part of producing a rapid amount of content is that it still needs to be quality. This can be difficult to maintain, so a lot of site owners will turn to content agencıes with search engine optimization (SEO) knowledge to help fill up the roster of articles.
Here are some tips for writers in 2020 on how to pick the most practical keywords.
Indexing for Search Engines
The first thing you want to complete is getting indexed by Google. Indexing allows Google to list and crawl your pages so that they can come up as possible results when the search engine is asked to fetch some information.
To index your site with Google:
- Log into Google Search Console.
- Type in your URL
- Verify domain ownership via DNS record
- Copy the TXT record provided into the DNS configuration
- Click verify
This helps you get your article out to the public, and if you’ve chosen effective keywords then your article will be relevant to the searcher.
- Use the keywords approximately every 150 words
- Use the keywords in your title
- Use the keywords in subheaders
- Use the keywords in the opening and closing paragraph
Create a Catchy Title with the Keyword
You want to create a title for your article that is both informative as to the nature of the article and is still interesting enough to read. One of the tips for writers in 2020 is to create article titles that are authentic to the content, and while you want to steer away from boring headlines you also want to avoid hyperbole for the most part.
For example, if you’re writing an article on how to make the best homemade pancake, you can go with “Recipe for Homemade Pancakes” or “The Best homemade Pancake Recipe that will Make You Remember Why You Love Breakfast.”
Each example contains the keywords “recipe”, “homemade”, and “pancake”. One of the examples seems like it should be a punishment to read, while the other has a warmer and friendlier tone that will draw in your target audience.
Now that you have your title with the keywords in place, it’s time to comb through your article using the Pro Tips provided above.
You may have to rewrite some sentences for the syntax to flow smoothly with the keywords.
Choose the Appropriate Keywords
When developing your article you want to be in the mindset that you are the customer. You want to identify your target demographic so that you can best relate to their needs. If you’re in the market for a new laptop, think about the phrase you’d put in the search engine to find the type of laptop that you’d look for.
There is also no need to reinvent the wheel. Check out and dissect how your competition is going about hooking customers. Check out the competitions sites and see which words they are using by reading their material and metatags and see what they are targeting. This can help add on to the list of keywords you are already considering.
Make Use of Long Tail Keywords
Another one of the tips for writers in 2020 is to consider long-tail keywords. Long-tail keywords essentially make up a phrase of what people are searching. Since a phrase will be more specific than a one or two-word keyword query, you’ll see lower volume for that specific search, but your target audience will also be narrowed down to the correct traffic, reducing your bounce rate.
By using long-tail keywords, you’ll rank better in the search result making it easier to reach the top of a search page.
Use Spoken Language
Search engines are constantly being optimized and keyword stuffing (just filling an article with irrelevant keywords) is becoming easier to detect. When you write your keywords, they should flow naturally in your article.
If you’re writing an article addressing “Homelessness in Major Cities”, you don’t want to just plop in “homelessness major cities”. Search engines are refined enough to understand that keywords can be separated from each other in a given sentence and still be utilized for search queries. So in the previously assumed article, you could write “homelessness has become a pandemic sweeping across major cities,” and still retain the keywords you’ve chosen.
Use the Google AdWords Keyword Tool
This may be one of the more obvious tips for writers in 2020, but if you want to find the best keywords for your article, just use Google Adwords to find which ones generate the most traffic.
The tool is free and can easily show you which keywords are the best performing for the content you’re producing. The tool will also give you recommendations for secondary keywords to supplement your main keyword group.
By choosing the best and most relevant keywords, search engines will have an easier time of ranking your article higher on their search results for your potential clients.