The guest posts. Effective tools with track records that reflect increased exposure, driven traffic and other positive results for the typical brand, business or authoritative expert. Like with any type of tool, however, there is a right way and a wrong way to use it. For the best results, you should simply follow the example of the Avengers movies – specifically Infinity Wars and Endgame. How? Below you will unlock five rules of guest posting taught by these two Avengers films that will forever change how you view this tool.
Color Within the Lines, Follow the Rules Provided
The foundations of Avengers: Infinity Wars and Avengers: Endgame were built by the previous Avengers films and all the standalone superhero movies within the MCU that came before it. Those movies set the stage and marked the boundaries for character development, potential plot twists and cliffhangers that connected those dots to future films. Since there was several different directors and writers involved with the various MCU movies, it was important for everyone to respect the boundaries and color within the lines to preserve balance and audience engagement.
With your guest posts, you must do the same thing. Finding the guest post guidelines on most websites that welcome them is not very difficult at all. Unfortunately, the same cannot be said about following those guidelines. Do not feel as if your rule-breaking post will serve as an exception to those guidelines – it won’t! It will just provide your content with a first-class ticket through an Iron Man-esque wormhole to rejection.
Examine Existing Content and Approved Posts Thoroughly
The Russo brothers had to study the previous Avengers films long before they started working on Infinity War and Endgame. They even had to understand the stories and concepts of certain MCU movies that had not yet been released or were still in development (ex: Ant-Man and the Wasp, Black Panther, Captain Marvel, etc.)
You must do the same with guest posting opportunities. Once you know the rules, focus on the content that has already been published. Doing so will help you to understand the tone and format that the website expects from its approved content. You will also be able to quickly locate the gaps that your content could potentially fill.
Read Through the Comments and Audience Feedback
Comments and feedback from target audience members play integral roles in the development and success of guest posts.
When you pay attention to these epic Avengers movies, the Russo brothers paid close attention to the feedback and comments of loyal fans and educated moviegoers. They were able to address certain plot holes left by previous installments and standalone films while honoring the core stories presented by their predecessors.
As you study the comments and feedback published on the website’s existing guest posts, you will get a clear idea of what the readers expect. Perhaps there is a post or writing style that they thoroughly enjoyed. On the other hand, a flood of negative comments may target the inaccuracies, discrepancies and poor writing of a different post that you may consider rewriting.
Avoid Excessive Product Placement and Promotions
The last thing you want to do is focus on product placement and promotions. With the vast amount of traffic flowing to the theaters and digital HD/4K streaming services to see Avengers: Infinity War, the Russo brothers could have taken advantage of various product placement and advertising opportunities.
However, doing so would have obviously tarnished the reputation of the MCU and jeopardized their involvement with future films.
As you create your guest posts, the temptation to promote your own products and services will be very strong. You may even think of creative ways to bend the rules and sneak a few plugs into your posts. Doing so may seem like a surefire success plan, but it could cost you and your brand greatly – especially if it prevents you from opening the door to future guest posting opportunities.
Build Up Your Own Portfolio of Quality Content
A major red flag for websites that accept (and reject) potential guest posts is if the content writer has nothing to show as samples or published proof of their work. Long before, the Russo Brothers were called to work on Captain America: The Winter Soldier in 2014, they had a solid resume of television shows, short firms and feature films under the belt.
What does your resume show? Even if no one has published your guest posts before, you can still create your own blog or online presence to use as a portfolio. In addition to generating exposure for your own brand, you will also create a magnetic platform that will potentially draw in guest posting opportunities for you. Imagine that! Instead of sending out endless applications and inquiries, you could set yourself up in this industry as a content writer who receives applications and inquiries.
That is how you will not only grow as a content writer and marketer, but also how you will master the art of guest posting with a little help from the Marvel Cinematic Universe and the example set by the Avengers movies.