I came upon an email that made my heart skip a beat. It was from someone who wanted to get my services as a copywriter. I was humbled by the message but it made me think: Am I the ideal copywriter she is looking for? What then should my qualities be? My imagination went wild… Continue reading Dear Me, What Is The Ideal Copywriter?
Who would have thought that the lowly infographic would be such an important content marketing tool this year? Three or 4 years ago, infographics gained popularity with its dynamic imagery and concise text aimed at educating audiences on varied topics. Marketers predicted an increased use of infographics in 2016 and this year, more high-quality infographics… Continue reading How To Create Killer Infographics In 4 Easy Steps
MILLENNIALS - it's a word that's heard all over the Internet, print media, movies and television. But who really are these Millennials? Is there a Millennial in your family? There are differing classifications though. Some say they are born in the 80s and 90s. That would make them in their 20s to 30s now. Who… Continue reading How To Write for Millennial Audiences-Keep Them Engaged
What is it? Ad copy: that term used in marketing referring to the text of a clickable ad. If you see an ad when you Google something, the ad copy are those 2 to 3 lines under it describing the ad. But who clicks on these ads anyway? Aren't we all too wary already of… Continue reading The Art of Writing Ad Copy: A Few Essential Tips