Writers tips

Write That Killer Whitepaper and Generate Leads Now

For older people, the term whitepaper may conjure images of government-issued documents that nobody wants to read. In business and marketing it is a long-form sponsored content that gives useful authoritative information and solutions about a particular issue or problem. These definitions alone give whitepapers a really bad reputation. Let's face it, they can get… Continue reading Write That Killer Whitepaper and Generate Leads Now

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Writers tips

Ego vs. Creativity: What Matters Most for Good Content Writing?

Dictionary.com defines ego as, “self-esteem, self-image, feelings.” The same site defines creativity as, “the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination.” The question is, not whether one is more important than the other, it is how to… Continue reading Ego vs. Creativity: What Matters Most for Good Content Writing?

Writers tips

Is Content Taken Over by AI? Where Does This Leave Us?

As content writers, our most important responsibility in a content marketing industry is content creation. Content creation is defined as ‘the contribution of information to any media, especially digital media, for an audience in specific contexts. While content marketing is a resilient industry, the strategies that are used are usually affected by the change in… Continue reading Is Content Taken Over by AI? Where Does This Leave Us?

Writers tips

The 2017 Content Writer: a Profile

Are you contemplating the idea of abandoning your tedious 9-to-5 working schedule in favor of a more flexible and rewarding  job opportunity enabling you to put your above-average writing skills to good use? If so, you should know that this new career path could help you unlock a wide range of benefits linked to a… Continue reading The 2017 Content Writer: a Profile