Many businesses going with social media strategies for their marketing are wondering how often they should be posting articles on their blog or entries on their Facebook business page or just simply how their social media marketing efforts are improving traffic and leads. While these are important questions to quantify the success of your social media strategy, you need to know exactly what other strategies can bring about the desired number of leads, fans or followers. Here are a few tips based on recent social media studies.
Keep feeding your pages with posts
Recent studies have shown that about 70% of bloggers are posting once per week. In the case of businesses, however, businesses must feed their blog entries or their Facebook posts more frequently. Some studies suggest once per day, and even twice or three times per day. A post per day can reportedly generate large amounts of traffic on your company blog or on your Facebook page (up to 5 times more). Also, multiple posts per day can get you 15% greater results, when compared to companies that post only once per day. However, before you start bombarding your Facebook page with posts, take a while to test your audience and their appetite for content.
- Put together a growing library of posts
The same recent studies, conducted by internet specialists have indicated that blogs which have accumulated more than 50 posts on their pages can get with 50% more leads . People will appreciate your expertise by quantity, even if not all the entries are of the same quality. Furthermore, according to the figures; blogs with more than 100 posts see 3 times the traffic, while those with over 200 posts see 5 times the results. Of course, in the case of blogs, it may take up to six months before you are able to see results but the key is to grow it steady.
Increase your Facebook fan base
The truth is bigger Facebook fan bases will always mean better results. A recent study from the Edison Research company proved that Facebook is actually the one social media site where people’s buying decision are influenced, a majority of 25% have indicated it as their first choice when they want to buy something. This is why it is crucial for you to get a strong and active fan base. As an example, brands and businesses that have a 501 to 1,000 fan base have up to four times more traffic and businesses with over 1,000 fans had 22 times more traffic. This will also affect dramatically your leads’ number. Businesses with more than 1,000 fans can see up to 10 times more leads.
Monitor your social media followers and listen to what they have to say
The key to this is monitoring your brand, products and primary business keywords. In this way, you will be able to filter through thousands of online users and have the opportunity to reach out and engage with those who are more likely to be interested in your products or services. Also, the error that many companies are committing is that they don’t spend time to listen to their customers. You will be surprised on what they have to say, their questions, suggestions and feedback that can help build a better brand and product line.
Whatever you do to bring in more leads, remember that currently over 46 million Americans are on social media sites multiple times per day. This opens a lot of your possibilities to your business, so tread carefully but, more importantly, keep those posts and entries coming, and do not give up, as results will eventually show if you are always there.