Many businesses going with social media strategies for their marketing are wondering how often they should be posting articles on their blog or entries on their Facebook business page or just simply how their social media marketing efforts are improving traffic and leads. While these are important questions to quantify the success of your social media strategy, you need to know exactly what other strategies can bring about the desired number of leads, fans or followers. Here are a few tips based on recent social media studies.
Keep feeding your pages with posts
Recent studies have shown that about 70% of bloggers are posting once per week. In the case of businesses, however, businesses must feed their blog entries or their Facebook posts more frequently. Some studies suggest once per day, and even twice or three times per day. A post per day can reportedly generate large amounts of traffic on your company blog or on your Facebook page (up to 5 times more). Also, multiple posts per day can get you 15% greater results, when compared to companies that post only once per day. However, before you start bombarding your Facebook page with posts, take a while to test your audience and their appetite for content. Continue reading “A Set Of Tips On How You Could Grow Your Social Media Fan Bases And Bring In More Leads”
If you spend enough time on Facebook or Twitter, you won’t have a hard time finding social media marketing success stories. Yet many B2C companies remain skeptically in their deck chairs or refuse to go past the shallow end of the social media pool. Below are a few of the main reasons your B2C company should be using social media marketing. Continue reading “Top 5 Reasons to Use B2C Social Media Marketing”
Are you tired of constantly seeing your competition stealing your customers and getting the better of you? Are you still struggling with large budgets implied by the traditional marketing strategies? Be smart and take on your rivals by adopting an easy social media marketing strategy. Not sure how to do it? The following will present you with 4 easy social media marketing tricks for you to get an edge on your competition and claim the industry leader title for your business.
- Be more than just a provider
Small businesses often wonder how to sell their products or services at higher prices than larger corporations provide. The answer lies in gaining your customers’ trust. People are more likely to buy from a friendly figure, even if they have to pay higher prices. Respond to every feedback and every “Like” you receive in a timely manner, show your appreciation and support and you will be seen as a friend rather than just an indifferent provider. Continue reading “Easy Social Media Marketing Guidelines to Help You Overcome Your Small Business’ Competition”
As a marketing person, you will sooner or later find there is a misconception you have been taught, that your marketing’s most significant purpose is to advertise what you do. The truth is people avoid businesses with individuals they just don’t trust, particularly when it comes to purchasing products and services. You may be offering the smallest prices, but trust is more important and when your client doesn’t believe in you, the deal will be off. This judgment can be a basis for education based marketing.
You have undoubtedly heard about it so far, but you were just too content with your sales pitch strategy. Education based marketing is a highly effective marketing plan which brings you client confidence by making use of instructional communications. It’s the complete opposite of conventional advertising and marketing, that employs selling-based communications. The fact of the matter is everyone is fed up with listening to worn-out, outdated sales pitches. By comparison, individuals will sit up and listen closely once you reveal essential points along with professional details. It is in fact quite easy to start on education based marketing; all you need to do is follow a few simple steps.
Continue reading “Four Major Steps You Should Take To Bring In More Prospects By Means Of Education Based Marketing”
Any business nowadays, be it large or small must benefit from a market research approach, especially in this competitive economic climate where information becomes the crucial factor in sustaining a business in the long term. If your business is still striving to find a way to improve sales and performance, professional market research is even more crucially important. You can find a short introduction in the following lines, relating to goals, methods and what this approach will do for your business growth.
What is market research?
Professional market research is defined as the systematic collecting, documenting, and also assessing of data and knowledge supplying companies with the insight into enhancing marketing and advertising choices. The data compiled is needed to find and summarize marketing difficulties. It can help to build, improve, and also assess advertising steps also to keep track of marketing and advertising overall performance in a company and it also can help to build all of our comprehension of this intricate process. It is extremely important to perform an extensive analysis to evaluate the opportunities of each current or perhaps new product. A well-conducted investigation demonstrates productive within assessing the business scenarios, the possible gross sales of a product or service, prospective buyers and so on.
As internet is gradually becoming the place where everyday activities are conducted, businesses are trying to keep up to meet the expectations of modern-day consumers. If you have a small business, chances are you already started a website to help sell your products. But wait… is this enough?
Fact: Traffic alone is never enough.
Solution: you need to find the way to increase conversion rates. In other words, you need to turn your website visitors into real life clients who pay for your products and services. Otherwise, this is not going to be profitable for your business. Here are a few things every small business owner should know.
What is conversion rate?
From all visitors that land on your page, only few of them will add products in their shopping cart. Furthermore, just a minuscule fraction will actually go ahead with checkout. For a website that sells products or services, the percentage of visitors that completes a purchase signifies the conversion rate. To increase conversion rates, there are specific measures you need to make, that go beyond increasing traffic. Continue reading “Why Traffic Is Never Enough. Take the Next Steps In Your Business To Increase Conversion Rate”