Statistics show that 96 percent of all businesses fail during the first ten years, with 80 percent failing within the first two years. You may have known that, and, as a business owner, you may have shrugged your shoulders and said this is how business works. But what if it wasn’t all just fate or good luck or whatever you want to call it? What if you could get a hold of the way you are currently doing business and change not only your own perception but also the clients’?
You could go on and research the five or more common reasons why businesses fail and try to learn from others’ mistakes. But what if there was a better and easier way called educational marketing? A lot of experts have theorized about it, one of the big strategists of the world Chet Holmes included (he provides detailed data and practical scenarios for businesses to put together this strategy). And although it may appear to you as just a bunch of time consuming tricks, find out it isn’t.
Why would you consider educational marketing, you may now ask me. Don’t you have enough on your plate with the bad economy and sales going down? All you want to do is sell. But just think for minute. You want respect as a business. You can have it. You want brand loyalty, it can be yours. You also want preemptive strategy to stand up to competition. You can have that too. You want to be regarded as an expert in your area of expertise. Well, if you DO want all that, you are on the right path to becoming a strategist who embraces educational marketing.
In fact, many of today’s business owners don’t even dare to think of all these objectives as achievable. This is why you could go along with it and have a clear advantage over your competition.