According to latest statistics, Facebook currently has more than 750 million active users, of which 50% log in on a daily basis. Also, entrepreneurs and developers from more than 190 countries have their business integrated within a Facebook platform. It is enough to look at these figures to understand the huge potential your Facebook business page is opening your company to.
Attracting leads to your Facebook page is one thing but getting them to become paying customers is quite another thing. It would be pretty naïve to believe that just by building an email list; they will start earning more income. However, there are a few easy things you can do to turn your fans into actual paying clients. Just follow these simple rules.
- ♠ Create content that invites people to interact
If you are looking to produce more sales, you will have to get direct and instant reactions from clients and this can only be achieved by sharing original and pretty useful tips, pieces of info specific to your industry. Consider this: people become fans of your page for many reasons but the main reason is they like you; they actually consider you as an expert and want to learn from. In other words, this would mean you must make any available effort to set a personal example and become a role model for your prospects. Offer them a piece of knowledge they will consider fresh and interesting and from now on, they will hang on to every word you say and buy almost every product your recommend. But the trick is this has to appear natural, not forced off them, this is why you shouldn’t pose in someone who is leading them into buying, make it look like you would also like to know their opinion on a particular product or service.
♣ Be a problem solver
If you acknowledge the fact that anyone who has become a fan has his own problems to solve, it means you will also be ready to offer them solutions. Since they already view you as an expert in your field, they expect to find solutions from you. This is why you need to share information and advice which are valuable to your prospects and you need to do this on a regular basis. In other words, your potential customers will see in your info a way to take advantage of various opportunities, to solve their own issues with a product or service. In this way, you will have them closer to buying a particular product from you.
♥ Keep your content helpful for fans
If you do not keep your content coming, many of your potentials can give you up, so this is another thing you need to take into consideration: the only way to way to keep fans and turn them into buyers is to offer advice on a regular basis. Valuable content means possible articles you have written or e-books published. This can also mean useful advice that would help the prospect become better in whatever he is doing.
♦ Don’t be afraid to talk about your products
If you never talk about your products in social media, how can you assume in all confidence that your customers will investigate it of their own will? The truth is you can never make sure of that. So, you must not avoid promoting or discussing products or services on Facebook. You just need to be careful about how you do it, though and where you do it. Who are you trying to fool? Customers know why you are there; the important thing is how you are going to do it. But first you need to make sure you have their respect. And, the more you interact with your prospects, the more they will develop trust and respect for what you do and for your product.