How are you getting your leads these days? Classic advertising is so expensive and you, as a small business owner can hardly afford being up there, on street billboards with the big players. Would you believe that a few easy social media marketing tricks could mean the world of difference for your lead generation efforts? You’d better! How to generate leads is a question every company in the world is asking, even more so when it comes to smaller, more limited budget businesses. Recent expert studies show that simply putting in practice some easy social media marketing strategies is often the perfect answer to this otherwise difficult question.
Constantly point the audience to your content
Quality, useful content is what builds an audience and keeps your followers coming back over and over again, but it is useless without the proper exposure. As such, blogging is one of the best lead generation resources a company can have, but you have to direct people to your posts if you want them to find and read your content. Facebook, Twitter and LinkedIn provide great opportunities for getting your blog or website content out in the open in front of hundreds of millions of users and, if done properly, you’ll find your audience sky-rocketing along with those rightfully deserved leads.
Listen before you speak
Generally, marketing strategies focus on broadcasting a company’s message, whether in a newspaper ad, television commercial or a flyer, but this isn’t the best way to get the desired result. By monitoring your competitors’ or your industry related conversations on LinkedIn, Twitter or Facebook you are presented with the unique opportunity to first listen to and learn about your targeted markets. This way, when you finally deliver your marketing message, it will be much more targeted to your potential customers’ needs and will bring in that many more leads.
Continuously engage your audience
Whether by responding to your readers’ and followers’ questions or by taking active part in other industry related conversations, engaging your audience is one of the most important easy social media marketing strategies to put in action. Simply providing your valuable input in such dialogues will present you and your company to the public as experts in your domain, building on your reputation and trustworthiness. Seeing how those conversations’ participants are most likely already interested in what you have to offer, they will become highly converting leads for your business.
These are just a few of many easy social media marketing tricks a business can use to build up their leads and customers. Social Marketing can and will help your business get the edge over the competition by using a full Social Media arsenal to your advantage.