A Copywriter’s Guide to the Galaxy of Satisfied Customers

Is the power of persuasion a myth? How do we get people to actually say yes (or no) to a product, a service or an idea? Like moths to a flame, how do we attract people and be glued to our every word? Let’s begin with these writer tips and tricks to keeping your customers convinced of your product and at the same time persuading those on the fence to jump in.

Make them “feel”

A good copywriter knows how to make his readers “feel.” Have you seen videos of epic fails where a skateboarder tries a jump but fails? Or someone swinging on a rope tied to a tree then the inevitable tree branch-breaking, man-falls-to-ground scenario happens. Did you feel their pain?

If you read a description of the same video, would it have the same effect on you? The answer is – IT SHOULD! Why? Because writers have to make their readers feel something when they read about your product. The right words will send a surge of emotions in them.

Copywriters must know how to keep the customers’ emotions while glued to your every word like a spy-thriller novel. Write directly to the readers’ feelings and not cram them down their throats.

If you’re selling apple pies, you need to summon memories of grandma’s home cooked kitchen. Like that scene where Anton Ego got transported back to his childhood with mommy’s comfort food of ratatouille.

Not all savings comparisons are good

Do not “sell” the idea of saving money. Rather, give them the idea that what you are selling is “time.” Time is probably one of the scarcest of resources. Once you’ve lost it, it’s gone! This scarcity is what makes it more meaningful to customers.

Like Mastercard and their “Priceless” ads. They make you feel that time with family, friends, colleagues or time alone doing anything wacky under the sun, is indeed priceless and that a certain amount of time should be spent and spent well. This personal experience with spending time incites personal feelings and eventually more purchases.

Present the flaws rather than the “perfections”

One mistake that copywriters love to do is forgetting to be credible. They write about their products and the promises they claim. But customers nowadays are information-junkies. If you don’t provide the answers to their future questions, customers will just gloss over them and not be curious.

For example, you might want to say upfront, “If you’re worried about the safety features…” This addresses a concern and by stating it for them, you’re already putting an issue into the spotlight. So don’t go flowery with words of perfect or best opportunity. Address concerns and give your assurances with facts about your product.

Words of Power

Verbs can be more powerful than adjectives. Just ask college students writing admission letters to someone deciding their future. They recommend action words rather than the vain-inducing adjectives. Forget the “talented, hard-working and industrious.” I’d rather admit who “founded a budding start-up in less than a year” or who “heads a small volunteer group.” Describe what you actually do than stringing up a list of adjectives of what you are.

Copywriters! Use verbs, not adjectives!

While verbs may be good, you should also use power words that have more lure. Words like:

  • You or that person’s name (the most beautiful sound)
  • New words: Introducing, Unique
  • Urgency words: Now, Hurry
  • Reassuring words: Proven, Tested
  • Caring words: Love, Family
  • Money-saving words: Free, Cheap

And finally, tell a good story

Nothing can keep you up late at night better than a good story. We love the way stories transport us to another place and time – no sales pitches, no infomercials. Use metaphors and irony. Your readers will have that “Oh, now I get it!” moment. Use more details to make your writing vividly clear that your readers feel like they are actually in the moors in Wuthering Heights, or that they hear the haunting sound of Captain Corelli’s mandolin. And finally, let your readers finish your story by making them want to know the ending. This means writing to catch their attention until the very end.

These are just a few but very useful writing tips that will hopefully bring out the best copywriter in you.

A Freelance Writer’s Confessions: How I Stay Focused and Use My Time Efficiently

As a freelance writer, you probably have to manage several projects at a time, don’t you? And it can be tough when the latest YouTube fitness video catches your eye, or there are hilarious doggy memes to scroll through, can’t it?

When I have a couple of different projects on the go, I find it helps to have a checklist of steps to manage my workload. Let me share my checklist with you.

  1. Create a Schedule

This is the easiest way to keep on top of things, but when you have a few projects to work on at a time, keeping track of your deadlines is not enough. I keep a simple spreadsheet of my main deadlines, and then I set smaller deadlines for myself for each step of the project, like creating a plan and outline, doing research, putting the first draft together, and so on. This helps me avoid trying to finish everything on the day the project is due.

I go one step further here and set a schedule for work times for each part of the project. I block off, say, two or three hours for research, depending on the project, and this helps me stay focused.

If I really have a lot on my plate, I find the Google calendar app helps me stay up to date. I set aside a few minutes at the end of my working day to update my lists and calendar so the next day is accounted for and I can sit down and carry on the next morning.

  1. Getting Priorities Right

When I have multiple projects going on, I do find myself bouncing back and forth between tasks to try and get everything done on time. So, I take a deep breath and prioritize each of the steps I set out in point one. I then make sure I finish each step of each project before moving on to the next.

Most of the time, this means I have to start with the things I need from other people – usually that’s a clear brief, any required resources, and any necessary collaborations. It can take time for people to get back to you, so while I’m waiting for that I start doing my research. This way, I get all the information I need together well before the deadline and still leave time to follow up with contacts.

Then, I set to work on projects according to due date or the intensity of the piece – whichever works well with the current workload.

  1. Keep Organized

I find it’s easy to feel scattered when there’s a lot going on, especially working from home when there are chores to be done, a family to look after, and deadlines to meet. By keeping organized I don’t have to spend a second searching for notes and I greatly minimize my stress levels.

I keep all my folders on my laptop clearly labeled and even assign individual folders to each client and project. It’s as easy as that!

  1. Start As Soon As Possible

Never wait until the day before, or worse, the day of a deadline to start, especially when your schedule is full. You never know what hurdles you could come across and starting early can help minimize surprises sneaking up on you the day before a big deadline.

I like to start my projects early so I can work through my ideas while driving around, doing the housework, or cooking dinner. That way, I keep working through my plan before I even sit down to write.

  1. Batching The Work

Batching the work helps keep me productive and focused. I try to work on specific pieces of projects on the same day, instead of sitting down and trying to complete the entire thing at once. For instance, if I need to make calls, I schedule them for the afternoon so I can do them all in one go and not interrupt my writing time. It also means I get to write down all the interview questions in one preparation session.

What’s important here is to understand when your energy is at its best. For instance, I find it a breeze to conduct a couple of interviews in one day, but I certainly can’t schedule several different writing projects in a single day – that requires a high-intensity of focus and energy.

  1. Staying Focused

When I block off time for each project, I make sure that time is dedicated to the project so that I can create quality work. In other words, I only do what I have scheduled at that time. I shut down my email programs, switch off my phone, and don’t go near social media. I also don’t put a single thought into another project, remaining focused on that one item that I have scheduled.

If a genius idea does happen to pop into my head for another project, I make a quick note and come back to it later.

Final Word

Getting your priorities right and finding a good way to balance multiple projects is difficult at first, but with the above techniques and enough practice, it does get easier. In fact, you’ll find yourself finishing work on time, at a high quality, and still have time for a glass of wine and a chapter of the latest thriller!

How to Put Together a Portfolio and Attract More Clients

For any inexperienced freelance writer, the road to hell is paved with unsuccessful attempts to attract a plethora of deep-pocketed clients. We get it: you’re talented. Your pen is sharp, and you have the time, energy and talent to fill hundreds of pages, give out expert writers’ tips, and help other people promote their products and grow their businesses with ease. So why isn’t your phone ringing?

Why Are You Still Struggling to Make Ends Meet?

Why are you still contemplating the idea of doing pro bono work just to make a name for yourself and get the attention of the biggest fish in your pond? Why are you still willing to accept ridiculously low amounts of money for your work against your better judgment, defying your talent, skills and everything that you stand for as a freelance writer? Maybe you settle for less than you actually deserve because you don’t know how to use the best customer bait possible to boost your revenues and expand your client database. In this case, you should start by following the best writers’ tips on creating a killer portfolio designed to showcase your most amazing accomplishments.

How to Create a Decent Portfolio as a Novice Writer

By creating and displaying a perfectly organized, overall impressive portfolio, you can build credibility and trust, and land more customers that are more likely to pay the right price for your quality writing.

4 Tips on How to Impress Your Clients with a Great Portfolio

No experience to brag about? No worries! Here are 4 simple tips that you can follow to make an awesome first impression and stun your potential clients with an awe-inspiring collection of your written masterpieces.

  1. Play the Diversity Card. If you want to attract a larger segment of high paying clients, be ready to cater to the needs of a bigger audience. Learn how to write a number of content pieces that are in high demand in the content marketing industry today, including press releases, articles, eBooks and blog posts. This way, no new client requests will ever take you by surprise, since you will be ready to accept bigger, more complex, and better paid assignments.
  2. Create Portfolio Pieces Matching Your Skills, Expertise and Interests. You know what they say: practice makes perfect. Even when you start small and only a couple of paying clients come knocking on your door you can still put together an astonishing portfolio by working on your personal brand. Via a professional looking website and/or blog, you can support your self-branding efforts. Express your personality, personal preferences, style and work-related interests through the content pieces that will go on your website; this is a great way to reveal your determination, talent and passion for quality writing. At the end of the day, based on our writers’ insight we can tell you that these articles and blog posts can serve as first-hand portfolio pieces, and may even help you identify and pursue new business opportunities.
  3. Get Ready for Face-to-Face Meetings. Online samples are great when you can send them to clients over the Internet, or invite them to analyze them on a computer screen. Nonetheless, at some point in your life, you may have to prepare yourself for a less conventional face-to-face meeting with potential clients, taking place in a gadget-less environment without internet access. In this case, a physical portfolio would definitely come in handy. Therefore, don’t limit your options. Select samples of your best writing (less than 10 pieces), print them on quality paper, make several copies, and keep all these materials in a two-pocket portfolio. While working on your samples of choice, you may want to leave out any dispensable design elements that could distract your potential clients from the real substance of your writing.
  4. Prove the Efficiency of Your Writing. While certain types of bells and whistles can enchant the eye and prove your talent as a writer, as a content creator you need more than a few stylistic adornments to create a positive impression and land a new paying client. This happens for a very simple reason: high-paying clients want results. They want to make sure that your writing will lead to increased sales and a bigger profit. Therefore, in order to attract more clients and convince prospects that you are the best candidate for their content marketing job, attach any piece of evidence showing how your writing has helped pas clients achieve their specific marketing goals. Content audit results, client reviews and testimonials are only a few elements that could easily help you separate yourself from wannabe writers, and get one step closer to the employment opportunities and rates matching your skills and expertise.

Bottom Line: Let Your Portfolio Speak for You

Landing the job of your dreams becomes an easy task when your pitch efforts are backed by an outstanding portfolio. What kind of tricks and tips do you use to turn your portfolio pieces into a magnet for potential buyers? What kind of portfolio management and upgrade strategies do you employ to stay relevant and competitive on your niche, as a freelance writer? Please let us know your thoughts in a comment below.

Practical Tips on How Blog Writing Should Be Done in 2017

From scribbled notes on a piece of paper to important decisions and ideas, words can sometimes make or break us. Literally! How many times have you struggled to put some thought or vision into words, in order for the world to experience your joy, anguish or sorrow? The truth is that writing is not easy for everyone, and sometimes even the most skilled linguist can struggle with their grasp on words. But when writing is the job and the passion, what are some surefire ways to always keep it flowing as smooth as one of Beethoven’s symphonies?

Collected directly from the people with firsthand experience, writers’ insights are always fantastic ways to get a glimpse of the struggles going on behind the creative process. Since today we’re all ‘stuck’ in this giant web of knowledge we call the internet, let’s focus on online content writing as a telling example here, shall we?

Online creative writing

Remember those creative writing classes back in school that were either extremely interesting or the bane of our collective existence? Indeed, breaking it down, we can see that blogging is sometimes nothing more than creative writing. We have a subject, an audience, now all we have to do is wrap our ideas up in such a pretty way that we grab everyone’s attention.

Of course, blogs and audiences vary depending on theme, personality, topic, writing style, the ‘hot new subject’ and many other factors. But in the search for ultimate textual glory, what should we keep in mind?

What to do, what to do?

Writers’ tips are usually an invaluable source of information. Following the old ‘misery loves company’ train of thought, we are happy to know that we’re not the first to go through this grueling creative process, nor will we be the last. And lucky us, those initial martyrs can now help us with insights and advice, working as a stepping stone for the future.

  • First things first, understand your audience! Who are you writing for? What is the point you want to get across? Figuring out who your readers are, what they want and what makes them tick is a crucial part of this bond you’re setting out to create. People want to be understood, acknowledged and touched by the text they’re reading, so always be one step ahead of them. So avoid being generic, stay away from static or impassive writing, be new and creative, get into their minds and blow them away!
  • In the beginning…! Apart from those creative writing classes, another thing we should dust off are the rules of textual composition, as stated in the essay writing sessions. These rules emphasize the importance of the title and intro as a way to mesmerize and intrigue from the start. Try to keep up with the world around you, throw in current ideas, but make sure you give these items the attention they deserve. Usually, crafting them at the very end means you can really emphasize your text’s strong points. In a pinch, look for example in other places. Other writers’ news and ideas are always invaluable help!
  • Make a plan! Organizing your ideas beforehand is always a fantastic way of keeping up with your work. Thus you know what to do and when to do it, while also avoiding getting overpowered by your creation, like Dr. Frankenstein.

Today’s world is fast and detached, soon to get even colder, so getting people to stop and pay attention can be pretty tricky. We’ve all been there! But armed with patience, creativity and knowledge, the task doesn’t seem as insurmountable anymore. The trick is to be aware of your ‘surroundings’ and audience, a good strategist and give the people what they want, even if they might have not realized they want it yet!

How to Spot a Time Wasting Client before You Break a Deal

As a professional content writer who is madly in love with his job, you hate the idea of wasting time and valuable food for thought while trying to win pitch work. Sometimes you blame yourself for your lack of success; other times, you realize that there’s nothing wrong with you or your work, and feel like you’ve been double-crossed by a potential client whose only goal in life was to drain the life out of you for no obvious reason.

Avoid the Sisyphus Effect by Ceasing Collaborations with Time-Wasting Clients

Whether you’ve had your dreams shattered by a demanding Joe who always wants more than he is willing to pay for, or have had the misfortune to stumble across an indecisive Jane who wants you to follow this path, then take a completely different road to content creation success, then change strategies a few more times until you finally set your own brain on fire and reach a predictable dead end, the truth is that all these unproductive encounters with such potential clients are going to cost you money, time, and beautiful life experiences.

We’ve all been down this road. It’s not pleasant. So what do you do avoid getting sucked into a toxic relationship with a client that will inevitably waste your time?

5 Steps to Follow to Make Sure That No Bad Client Will Waste Your Time and Energy Ever Again

Here’s what we advise you to do in this situation: pick up the pieces of your broken ego off the floor, admit your mistake, and learn how to spot a time-wasting client before actually allowing him or her to bring you down, and put your valuable resources on the line for no legitimate reason. Just to make sure you’ll never lose a wink of sleep over a dreadful prospect ever again, apply the following writer’s tips before signing with a potentially problematic client.

  1. Go Deep with Your Prospects. Start by getting to know your clients. When it comes to accepting bigger or more complex projects, always consider scheduling a face-to-face meeting that would enable you to become familiar with all potential clients, and make sure you are on the same page. When in-person meetings are not an option, make use of lifesaving communication tools (free or paid), designed to bridge the gap between service providers and clients or remote employees, such as Google Hangouts, Skype, Ring Central or Basecamp.
  2. Get in Touch with People Who Have Already Worked with/for Your Potential Client. As a professional content creator, you already know that in-depth research always pays off, no? So in this case, why not play private investigator and find out a thing or two about your potential clients before agreeing to get involved in their projects? While most prospects may be reluctant to give out information about their previous collaborators, remember that the Internet has a memory like an elephant. One simple Google search can offer you the contact information of other freelancers/agencies that have been in contact with the client seeking your help with a new project. At the end of the day, lifesaving details related to the background of a potential customer may be just one call or click away.
  3. Become Familiar with the Most Common Bad Client Typologies. In a previous post, we have presented a series of the most common (and sometimes puzzling) client personalities. Some of them are harmless, yet somewhat annoying- just imagine that you would have to answer 10,000 different questions emailed by curious George while working a million other things; or think about the fact that you would have to deal with Know-It-All Netty who has a billion awesome ideas (always so much better than yours) and could always teach you a thing or two about how to do your job. What do these clients have in common? Sometimes, all of them could make you waste time. Fortunately, there are a few writers’ tips that you can apply to avoid this scenario.
  • Make sure your business terms are compatible with the ones of your potential client
  • Discuss important aspects such as rates, project deadlines, revision policies and so on before taking on a new assignment
  • Let your prospects know when (and how) they could reach you to discuss various aspects related to their project
  • Get everything in writing to avoid any potential customer complains
  1. Go with Your Gut. Sometimes, freelance writers cannot spot warning flags because they insist on using them as blindfolds. Maybe they need the money really bad, wish to add a certain important collaboration to their resumes and portfolios, or just miss writing about a topic revolving around their passions and interests.

While all these goals may contribute to your long or short-term satisfaction, they will almost never make up for your lost time and energy, especially when dealing with clients who don’t really know what they want, keep trying to lower your asking price, or are simply shopping around for cheap, recyclable content. In this situation, we advise you to trust your gut feeling. If a certain client seems difficult to work with from the very beginning, simply walk away and preserve your inner peace, time and energy for other important upcoming projects.

  1. Become Acquainted with the Terms of a Polite Breakup. Assuming that you have already started working for a certain client whose attitude/working method/vision is totally incompatible with yours, what should you do before running for the hills? If you wish to terminate a collaboration that no longer serves you, start by becoming familiar with the particularities of a civilized breakup. Stay calm, polite and honest, and embrace the “it’s not you, it’s me” approach; by doing so, you could let time-wasting clients know they could find other content writing service providers that may be a better match for their companies.

At the end of the day, a great client is the one that pays well (and on time!), appreciates your work at its true value, and doesn’t stress you with a million pointless unnecessary questions and remarks. You can separate potential good clients from the ones who will only make your stress levels go through the roof as you waste time and dozens of amazing creative ideas, by simply researching all your prospects, and discussing your offers and expectations before drafting and signing a contract. What kind of writers’ insight would you offer to a freelancer striving to avoid time-wasting clients? Let us know in a comment below.

7 Ways to Take Your Writing from Yawn-Inspiring to Awe-Inspiring in a Few Seconds without an Editor

If you are like most content writers, chances are that you know just how frustrating it can be to get stuck on a headline for a very important piece or waste valuable hours of sleep trying to figure out what topics you should expand on next, in order to keep your readers on your side.

So what exactly should you do, when no amount of coffee could keep you awake like a pending deadline does? How could you write better onsite and offsite content when you can’t afford to add a great editor or content manager to your small team of creative minds?

You do what you can, with what you already have, and focus on becoming an even more successful all-in-one content creation guru. OK, so how do you do that?

7 Steps to Take to Become a Truly Inspiring Writer without an Editor on Board

While there is no secret tried and true recipe for success that you should apply to make your articles and blog posts seem more appealing in the eyes of your audience, there are a few simple and effective strategies that you could employ to elevate the quality of your writing in no time.

  1. Craft a More Compelling Story Introduced via a Magnetic Headline. Start by figuring out what you should write about. Choose a subject that is compatible with your interests and business profile, and also manages to address the curiosities of your public. Craft a compelling story around your brand, and make it about your readers. Before actually putting meat on the bones of your content piece, come up with an attention-grabbing headline that is tantalizing enough to make your readers stay on your page and read the whole body copy. Avoid writing headlines that are too vague or too specific to harness the interest of your audience and feed their curiosity.
  2. Start a Meaningful Conversation with Your Readers. Next, strive to create a solid bond with the people who visit your blog or website by begging your piece with an important question. Questions invite people to meditate on ideas that could change their lives for the best, and also give you, as a writer, the perfect opportunity to add your thoughts and maintain a fruitful dialogue with your public.
  3. Write with Your CTAs in Mind. Instead of letting your words flow freely, write with your specific purpose in mind. What kind of actions do you wish to drive through your content piece? Start by writing down a part of your desired outcome. By doing so, you could craft a more specific, action-inducing post, instead of creating a piece that is overly metaphorical and exploratory. Start the piece with a short introduction focused on the main pain points; continue by adding background information; develop a framework announcing possible solutions to the problems experienced by your readers; then draw the necessary conclusions by presenting the pros and cons of your preferred solution and encourage your audience to take action.
  4. Expand on Topics That You Are Familiar with (and Passionate about) and Get Specific. Making small talk with your readers is never a good idea, considering that most of your public is looking for quality problem-solving writing on your website. This is why you should always write your posts with the specific needs and demands of your readers in mind. Use a series of online tools such as Blog Topics Generator or Evernote to find inspiration for your next article or blog post, and organize and store your ideas in a more efficient way.

Also, keep in mind that we are all different, and don’t hesitate to get very specific and let your readers know exactly how you do things. Write about things that you are really good at; this way, you will manage to answer any potential question on to the core of your piece, surprise your audience with the best solutions to any subject-relayed problem, and establish yourself as an industry expert.

  1. Make Sure Your Writing Alternates between Third, Second and First Person. Also, keep in mind that your writing should reflect the perfect balance between first and third person. Opt for a smooth transition from the “I” statements, which allow the reader to become familiar with your own experiences and learn from them, to second and third person narrative, meant to help you create empathy and present a scene that will interest the readers, from the perspective of a neutral observer, encouraging your audience to respond to your calls to action.
  2. Incorporate Links to Your Favorite Sources. Believe it or not, no one expects you to reinvent the wheel while promoting your business via informative, engaging articles and blog posts. As a matter of fact, by adding links to your content pieces, you could highlight the fact that you are producing high-quality, well-researched and well-rounded content, and boost the credibility of your website.
  3. Rewrite the Begging and the End of Your Piece. Moreover, strive to become your own editor. Reread your work to eliminate fluff and reword certain sections that provide little to no value to your readers. After finishing the last sentence of your body copy, try to summarize and rewrite the beginning and the end. By doing so, you could keep the intro short and sweet, make the CTAs more noticeable and effective, and gain the appreciation of readers with a short attention span.

Practice What You Preach Often to Exceed Your Own Efforts as a Writer

At the end of the day, becoming a better writer is a perfectly achievable goal, especially when your personalized recipe for success involves consistency and practice. Writing is so much more than a method to generate and share life-changing ideas. As an invaluable communication tool, your written content pieces allow you to bridge any gap between your brand and your audiences. Given that the stake is so high, choose to redirect all your resources towards a process of self-discovery and self-improvement to reestablish yourself as an industry leader through your stellar content.

How to Handle These Freelance Writing Client Personalities Without Breaking a Sweat

I know freelance writing is no picnic. I mean, you’re doing what you love, you get to determine your own schedule, but there’s one thing you cannot avoid if you want to make a living as a writer: clients. You need them probably more than they need you. After all, someone’s got to pay for the lifestyle to which you’d like to be accustomed.

But, you’re always going to come across a few challenging personalities. Here’s a breakdown of some of the most typical clients you will come across – whether you are sourcing work from local businesses, online bidding sites, or *gasp* content mills (please, say it isn’t so!).

  1. Curious George

We’ll call our curious client George. He’s one of the most frustrating you’ll encounter. At first, he’ll be so impressed with your samples and so excited to work with you that he’ll talk the hind legs of your proverbial donkey and appear to live on coffee by the jar-full. At first, you may be eager to share your knowledge with George and offer extra tidbits here and there, but over time George becomes a thorn in your side: he’s demanding, and he’s slowing you down with every question he asks.

Here’s the thing: George doesn’t just want progress reports, he wants to know how you do your work, where you get your information from, and he’ll want you on Skype at ungodly hours nearly every day. So, you need to be direct. Tell George you’re busy and your time is limited. Let him know time is money for freelance writing and if he wants meetings and reports, he’ll need to make an appointment and stick to the allotted time.

  1. Cheapskate Charlie

There are so many Charlies in the freelance world, aren’t there? Charlie has a budget, and he doesn’t budge. He’s happy to sacrifice time and quality so long as you’re cheap. After all, why put a price on your training, education, time and dedication? Your kids don’t need to eat, right?

If you find Charlie approaching you for freelance writing, discuss quality with him. Let him know that he is going to get what he pays for and if he wants anything else, well, Charlie will have to dig a little deeper or move on. By the way, if you’re happy to work with Charlie, don’t spend too much time on his project; he isn’t paying for time or research, he just wants the job done. And don’t forget to lock him into a contract before you start – he may have no intention of paying you otherwise.

  1. Know-It-All Nelly

Nelly is easy to spot – you’ll hate her as soon as you’ve begun working with her. She knows more about freelance writing than you do, but she hired you regardless. She will interrupt you every chance she gets and refuses to be swayed by her ideas, which are obviously the best thing since, well, ever.

Nelly is a control freak, and she demands respect. It’s actually her insecurity. Use a little basic psychology to win her over: give her respect and power. Stroke her ego now and then to win her over. But do pick your battles, you are a professional, after all. Don’t fight back on every issue, save your strength for the bigger moments. Better yet, Nelly is someone who is often easier to walk away from if she refuses to respect your work and insists on working you up more than letting you get on with business.

  1. Helpful Harry

Harry is a sweetheart, but if you don’t handle him properly from the outset, he’s going to get under your feet. Harry likes to be hands-on, he loves interacting with you and your work. As long as you can keep Harry occupied, you two can get along.

If Harry insists on helping you, give him space to. It’s the perfect opportunity to practice your delegation skills and learn how to be a team player in a freelance world. So, give Harry something to do, just identify his skillset first and then ask him to perform a task related to the project, such as research.

  1. Day Dreamer Debbie

Debbie is not of this Earth. Her head is filled with big plans and harebrained ideas. Whether it’s about function or style, Debbie wants to ensure her product is the best thing out there. For a freelancer writer, helping make Debbie’s dreams come true can be tough. Without discouraging her passion, you need to bring her back into reality.

Ask Debbie to show you examples of what she really likes and be honest with her about timeframes and prices, so she knows what she is in for. Also, ask Debbie for details; get her to fill in the blanks. While her end goal is probably incredible, by discussing the details, you can both get a grasp on the scope of the writing project.

  1. Sophia the Sprinter

Sophia is exhausting. She saps you of energy and patience, and she’s on a mission to win an Olympic gold for most deadlines met in the history of deadlines and in the quickest time possible. Sophia thinks that is you can write her eBook in two weeks; then there’s no reason not to get it done in 24 hours.

For Sophia, time is of the essence, and, hey, it is for you too. After all, you want to get paid, don’t you? Sophia is a hardworking client; we can’t deny her that, so she has high expectations for those she deals with. If you’re about to take on a client like this, proceed with caution. Don’t get caught up in something that leaves you with an over-demanding assignment and a client pushing you every minute to get the job in. Let her know that every minute spent answering her queries is another minute away from the job. She’ll probably understand.

With Sophia, you need to guard your deadlines, so be realistic and flexible from the outset. Don’t budge from the deadlines when she is asking you to sprint ahead.

Have you come across a George, Nelly, Charlie, Harry, Debbie or Sophia along your freelance writing journey? Share with us how you handled them!